Roy Kok joined CLPA (CC-Link Partner Association) as Senior Partner and Alliances Manager in 2021. Roy is responsible for evangelizing and facilitating the adoption of CC-Link communications for use in third-party vendor products. In addition to CLPA, Roy manages the Mitsubishi Electric e-F@ctory Alliance Partner Program and the ICONICS IoT Alliance Partner programs. Roy has over 30 years’ experience in industrial automation ranging across both hardware and software. His areas of expertise include data acquisition, industrial control, HMI/SCADA, Historians, and analytic solutions across all vertical markets. He has worked in industrial market research and held evangelist roles for leading product companies and standards organizations. Roy holds a Bachelor of Science degree in Electrical Engineering from Northeastern University and resides in Massachusetts.