Podcast E012 | Why Is Business Development Difficult in IoT? | Calum McClelland, Director of Projects at Leverege

Podcast E012 | Why Is Business Development Difficult in IoT? | Calum McClelland, Director of Projects at Leverege

#AskIoT | E012

Listen on Apple Podcast  |  Listen on Spotify  |  Listen on Google Podcasts

On this #AskIoT episode, we discuss the role of a project manager in IoT, how companies can succeed in marketing with limited resources and how business development differs in the IoT space.

Calum McClelland sits down with us to discuss his path from a philosophy major at Brown University to the Director of Projects at Leverege. He touches on the difficulties he experienced early in his career in a business development role and his transition into a project management role.

About Leverege: Leverege is an IoT systems integrator. Their suite of cloud-based products provide a complete and easy-to-use IoT solutions development and deployment platform that leverages the latest advances in data analytics, containerized software design, and scalable cloud-agnostic architectures.

#AskIoT Questions on this episode:

  • My company has limited resources to focus on sales and marketing; what are some of the best ways we can utilize our small team with limited budget and bandwidth to have a significant impact on our chances of success?
  • My company is looking to grow and expand our project management (PM) team—what was the biggest challenge in building a team that you encountered?
  • My company is a consumer-focused IoT company, do we need PMs?
  • As a young professional in IoT, what is some advice you can give for other non-technical young professionals who are either trying to get into this industry or maybe are in the industry already but looking for a way to really stand out and grow within their company?

If you’re interested in connecting with Calum, you can find him on LinkedIn or Twitter!

Have a question you want to hear answered on a future episode of the #AskIoT series? Tweet to us at @iotforall or use the hashtag #AskIoT and we will do our best to feature it in an upcoming episode!

More Podcasts

Image of Micha Benoliel CEO of Nodle

How Does Crowdsourcing Connectivity Impact the IoT Industry? | Micha Benoliel, CEO of Nodle.io

Micha Boneliel, CEO and Co-Founder Nodle.io, discusses what Nodle does, how their crowdsourced connectivity network was created, and the challenges/risks associated with deploying this type of network.
Image of Wienke Giezeman, CEO and Co-Founder of The Things Industries

What Are LoRa and LoRaWAN? | Wienke Giezeman, CEO & Co-Founder of The Things...

On this IoT For All podcast episode, Wienke Giezeman, CEO and Co-Founder of The Things Network, discusses what LoRa and LoRaWAN are, the role they play in the IoT connectivity space and how they are fueling the growth and adoption of IoT.
Image of Noelani McGadden, VP of Strategic Accounts at Senet

How is the Largest Public LoRaWAN Network Influencing IoT Adoption? | Noelani McGadden, VP...

On this IoT For All podcast episode, Noelani McGadden, VP of Strategic Accounts at Senet, discusses the role Senet plays in the IoT industry, how Senet launched the largest public LoRaWAN network, and how their network is influencing adoption across the Internet of Things space.
Episode 046 of the IoT For All podcast - Picture of Guest Trevor Sumner

What Does the Store of the Future Look Like? | Trevor Sumner, CEO of...

On this IoT For All podcast episode, Trevor Sumner, CEO of Perch, discusses how Perch is changing the physical retail industry, what the store of the future looks like and how retail jobs will be affected by new technology.

The Impact of IoT in 2019 & Predictions for 2020 | Rohit Tripathi, SVP...

On this IoT For All podcast episode, Rohit Tripathi, SVP and Head of Products at SAP Digital Interconnect, discusses what the next generation of IoT services/solutions will look like, the impact of IoT in 2019 and his predictions for 2020.
image of Bill Dykas, Product Manager at Telit

What Is the ‘First Mile’ of IoT and Why Is It Important?| Bill Dykas,...

On this IoT For All podcast episode, Bill Dykas, Product Manager at Telit, discusses what a Product Manager does at an IoT company, the role Telit plays in the IoT space, and what the 'First Mile' of IoT is and why so many companies overlook it.

Podcast E043 | Why Solutions Are the Key to IoT Adoption | Albert Behr,...

On this IoT For All podcast episode, Albert Behr, CEO of BehrTech, discusses the challenges faced when building a solution into a legacy system, how important partnerships are to the IoT industry, and why solutions are the key to IoT adoption.

Podcast E042 | How to Market an IoT Platform | Lisa Elenius Taylor, Head...

Lisa Elenius Taylor, Head of Portfolio Marketing at Ericsson, discusses how to effectively market an IoT platform, how marketing in the IoT space differs from marketing in other industries and what types of content have been the most successful when marketing IoT platforms and solutions.

Podcast E041 | Common Roadblocks in IoT Adoption | Vasileios Nasis, CEO & Founder...

On this IoT For All podcast episode, Vasileios Nasis, CEO & Founder of Netronix Inc, explains common roadblocks in IoT adoption, the current state of the market, and what we should be on the lookout for in the coming months.
IoT For All Podcast Bernd Gross guest strategic partnership

Podcast E040 | Strategic Partnerships: The Key to IoT Success | Bernd Gross, CTO...

Software AG CTO, Bernd Gross, discusses the importance of strategic partnerships for successful IoT solutions.

Trending