Podcast E012 | Why Is Business Development Difficult in IoT? | Calum McClelland, Director of Projects at Leverege | IoT For All

Podcast E012 | Why Is Business Development Difficult in IoT? | Calum McClelland, Director of Projects at Leverege

#AskIoT | E012

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On this #AskIoT episode, we discuss the role of a project manager in IoT, how companies can succeed in marketing with limited resources and how business development differs in the IoT space.

Calum McClelland sits down with us to discuss his path from a philosophy major at Brown University to the Director of Projects at Leverege. He touches on the difficulties he experienced early in his career in a business development role and his transition into a project management role.

About Leverege: Leverege is an IoT systems integrator. Their suite of cloud-based products provide a complete and easy-to-use IoT solutions development and deployment platform that leverages the latest advances in data analytics, containerized software design, and scalable cloud-agnostic architectures.

#AskIoT Questions on this episode:

  • My company has limited resources to focus on sales and marketing; what are some of the best ways we can utilize our small team with limited budget and bandwidth to have a significant impact on our chances of success?
  • My company is looking to grow and expand our project management (PM) team—what was the biggest challenge in building a team that you encountered?
  • My company is a consumer-focused IoT company, do we need PMs?
  • As a young professional in IoT, what is some advice you can give for other non-technical young professionals who are either trying to get into this industry or maybe are in the industry already but looking for a way to really stand out and grow within their company?

If you’re interested in connecting with Calum, you can find him on LinkedIn or Twitter!

Have a question you want to hear answered on a future episode of the #AskIoT series? Tweet to us at @iotforall or use the hashtag #AskIoT and we will do our best to feature it in an upcoming episode!

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