On this IoT For All podcast episode, Lisa Elenius Taylor, Head of Portfolio Marketing at Ericsson, discusses how to effectively market an IoT platform, how marketing in the IoT space differs from marketing in other industries and what types of content have been the most successful when marketing IoT platforms and solutions.
Lisa discusses the approach she and her team use to market Ericsson’s Accelerator IoT platform. She dives into the process her team goes through to define their target market and build campaigns to reach the intended audience. She also sheds light on lessons learned from failed campaigns.
If you’re interested in connecting with Lisa, check out her LinkedIn!
About Ericsson: Ericsson enables communications service providers to capture the full value of connectivity. The company’s portfolio spans Networks, Digital Services, Managed Services, and Emerging Business and is designed to help our customers go digital, increase efficiency and find new revenue streams. Ericsson’s investments in innovation have delivered the benefits of telephony and mobile broadband to billions of people around the world. The Ericsson stock is listed on Nasdaq Stockholm and on Nasdaq New York.
Key Question and Topics from this Episode:
(2:14) Lisa Elenius Taylor Introduction
(4:22) What is Ericsson’s role in the IoT industry?
(5:55) What is Lisa’s role and focus on a day-to-day basis?
(8:03) How does marketing aid in the adoption of IoT platforms and solutions?
(10:40) How does marketing in the IoT space differ from marketing in other industries?
(12:43) What is Ericsson’s IoT marketing approach?
(15:20) What steps do you go through to define your target audience?
(18:14) How do you develop IoT focused marketing campaigns?
(19:27) What type of content have been the most successful when marketing IoT?
(22:06) What are some lessons learned from failed campaigns?
(24:13) What are some common roadblocks to IoT adoption?
(31:35) What does Ericsson’s IoT Accelerator Platform do?
(34:16) Discussion about Ericsson’s report around IoT strategies telecoms are executing