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Will You Be a Digital Winner or a Digital Loser?

Don't get stuck on the wrong side of digital transformation and IoT. Here's what you can do to keep from falling behind. TL;DR—be speedy, think like data companies, differentiate via software, leverage your assets and track/manage them remotely.
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How IoT Data Can Improve Digital Marketing Outcomes

Data science is one of the top trends in digital marketing that all marketers and advertisers will need to understand. Why? Because when marketing plans are created based on...
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Data Context Is an Important Catalyst for Healthcare IoT

Most people are aware of consumer health and fitness wearables, such as the Fitbit, but many don’t know about the existence of medical-grade devices until they have to use...

Are Prescriptive Applications IIoT Nirvana?

Earlier, I wrote about the value of prescriptive analytics. It's the next wave of analytics. But it still falls short of ensuring successful IIoT applications.Success requires a direct link between analytics...
What-is-Prescriptive-Analytics

What is Prescriptive Analytics?

Did you say Predictive Analytics?No prescriptive.What is prescriptive analytics? Prescriptive analytics is the area of business analytics (BA) dedicated to finding the best course of action for a given situation.Based on prior...

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