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The longevity and resilience of LoRa paired with Google Cloud's robust architecture provides IIoT operators with the tools they need to build the future.
It isn't "LoRaWAN vs. Cellular IoT" but a useful harmony of the two. A multi-technology and connectivity-agnostic platform could provide for all use cases.
Low-power, wide-area networks are great for industrial applications requiring devices to send small amounts of data over great distances for many years on a single battery. The LoRaWAN open standard is a popular and effective LPWAN protocol.