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Data is today’s most used currency. The business model developed by big tech firms over the past decade, by which consumers pay for services with their personal data instead of money, is being undermined by long-term social trends toward greater care for privacy. Do you own your personal data? Could you sell it instead of giving it away? How can trust be built in that type of transaction?
Attempts to monetize IoT connectivity haven’t come to fruition, but several telecom operators already using successful strategies.