Store foot traffic monitoring measures the number of potential customers that enter a store, where they go, and how long they stay. IoT-Enabled foot traffic monitoring solutions help retail managers understand why customers may not be converting (if they can’t find what they’re looking for, for example), what customers see and when a store’s busiest times are.
To earn repeat business, consumers expect a quality, customized customer experience. Despite the fact that brick and mortar stores still account for 88 percent of total sales, they’re highly disadvantaged in knowledge about their customers. Ecommerce retailers can tap into users’ browsing history and basic demographics, relying on large stores of personal data to inform their user experience.
Store foot traffic monitoring solutions allow retailers to learn more about their audience and use that data to tailor the customer experience to maximize ROI.
Traffic monitoring solutions use sensors to monitor the number of customers that pass through the doors or use IoT-enabled cameras or heat sensors to track customers’ movement through the store. Some solutions can utilize data from customer’s smartphones when they opt-in via a retailer’s mobile app or connect to the local WiFi.