Cowlar, a Fitbit for dairy cows, provides data as a service to help dairy producers optimize operations and improve herd health. It's simple. You strap it around a cow's neck. It measures temperature, activity, and cow behavior. Cowlar makes sense of the data and sends the farmers actionable recommendations on how to boost reproduction rates, identify diseases instantly, improve milk yield, and we can even tell if someone is stealing your cow! Cowlar is simple, affordable, and easy to use. It's rugged, waterproof, and comes with 6-month battery life so farmers don't have to worry about charging.