Hardy Schmidbauer is senior director of marketing at Semtech. Hardy was CEO and co-founder of TrackNet, which was acquired by Semtech in 2018. Tracknet developed end-to-end solutions for LPWAN and LoRaWAN including the core network software components. Prior to founding TrackNet, he was the Director of Wireless and IoT at Semtech where he successfully positioned the wireless division to be a leader in IoT and LPWAN with his efforts in defining LoRa strategy, LoRa product definition, and the formation of the LoRa Alliance. In his time at Semtech he increased revenue 50-100% each year under his management, and helped constructed the original LoRa ecosystem under his business development efforts. Hardy has held marketing and design manager positions at Silicon Labs, Integration Associates, and DSP Group playing an instrumental role in successful product introduction through wireless product definition, design, and key customer acquisition. He holds a MBA degree from Santa Clara University, MSEE and BSEE degrees in electrical engineering from Oregon State University.