Peer Insight

Peer Insight brings entrepreneurial grit to established companies so they can explore novel concepts and redefine their industries. We work side by side venture teams to validate disruptive concepts, identify early adopters, get the first dollar of revenue, and accelerate towards product-market fit.

Peer Insight is an innovation firm that enables leaders to drive new growth and turn ideas into reality.

+ We help organizations understand their customers through ethnographic research so that they can design a service that uniquely fits their needs.

+ We approach challenges entrepreneurially - we quickly validate concepts to de-risk ventures before they ever enter the marketplace.

+ We don't just design and test new services - we design and test the business model too.

It is our greatest joy to help our clients shape the near future to create innovative services and experiences that improve the world.

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2020 Insurance Trends: Big Data Meets Direct-to-Consumer

Artificial Intelligence Peer Insight - December 19, 2019

Big changes are afoot in the insurance and financial services industries, driven by data access and advanced analytics, creating fresh competitive energy.

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The Pivotal Role of Business APIs in IoT Platforms: Part II

Cloud Software Peer Insight - January 21, 2019

Part 2 of this series outlines the "3 R's Framework" (Roles, Rights, Revenues) for designing IoT platform "business APIs" that attract partners and scale.

Image of an office building with a graphic of atom behind it

The Pivotal Role of Business APIs in IoT Platforms: Part I

Cloud Software Peer Insight - January 14, 2019

Forward-thinking firms should create an IoT business API that is simple, transparent, and dynamic, to attract a healthy ecosystem of partners.

Children sitting in a classroom with a paper that has an "A+" grade

How Smart Should Your Smart Solution Be?

Hardware Components Peer Insight - August 15, 2018

Before bringing a smart product to market, you should ask yourself, how smart does this product need to be? If your answer is, “As smart as possible,” then slow down. The better answer is, “The le...

To-Commercialize-IoT-Embrace-Venture

To Commercialize IoT, Embrace the Venture Structure

IoT Business Strategy Peer Insight - June 19, 2018

The technology that enables IoT has improved by leaps and bounds over the past 15 years. The commercialization methods, by contrast, haven’t changed much. Here’s a good start: Structure your IoT in...

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