Peer Insight, Member At IoT For All

Peer Insight

Peer Insight brings entrepreneurial grit to established companies so they can explore novel concepts and redefine their industries. We work side by side venture teams to validate disruptive concepts, identify early adopters, get the first dollar of revenue, and accelerate towards product-market fit.

Peer Insight is an innovation firm that enables leaders to drive new growth and turn ideas into reality.

+ We help organizations understand their customers through ethnographic research so that they can design a service that uniquely fits their needs.

+ We approach challenges entrepreneurially - we quickly validate concepts to de-risk ventures before they ever enter the marketplace.

+ We don't just design and test new services - we design and test the business model too.

It is our greatest joy to help our clients shape the near future to create innovative services and experiences that improve the world.

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2020 Insurance Trends: Big Data Meets Direct-to-Consumer

Big changes are afoot in the insurance and financial services industries, driven by data access and advanced analytics, creating fresh competitive energy.
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The Pivotal Role of Business APIs in IoT Platforms: Part II

Part 2 of this series outlines the "3 R's Framework" (Roles, Rights, Revenues) for designing IoT platform "business APIs" that attract partners and scale.
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The Pivotal Role of Business APIs in IoT Platforms: Part I

Forward-thinking firms should create an IoT business API that is simple, transparent, and dynamic, to attract a healthy ecosystem of partners.
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How Smart Should Your Smart Solution Be?

Before bringing a smart product to market, you should ask yourself, how smart does this product need to be? If your answer is, “As smart as possible,” then slow down. The better answer is, “The le...

To Commercialize IoT, Embrace the Venture Structure

The technology that enables IoT has improved by leaps and bounds over the past 15 years. The commercialization methods, by contrast, haven’t changed much. Here’s a good start: Structure your IoT in...
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