Mickey Balter is Co-Founder and CEO of Oriient, an indoor positioning platform that operates entirely in software with no in-store hardware. He has spent the last decade working on why physical environments remain unreadable to the systems built on top of them.

Mickey Balter is Co-Founder and CEO of Oriient, an indoor positioning platform that operates entirely in software with no in-store hardware. He has spent the last decade working on why physical environments remain unreadable to the systems built on top of them.