Content Marketing Courses for Beginners

Content marketing is a type of marketing that is intended to create and share the online material which promotes a brand. It includes educational articles, e-books, videos, entertainment, and webinars that answer specific queries of the users.

Benefits of content marketing are:

• Increased sales
• Cost savings
• Better loyal customers

Use content marketing as a tool or technique. Quality content can be part of your social media marketing, SEO searches, Public Relations, Inbound Marketing, etc.

 

Who is a Content Marketer?

A content marketer is responsible for preparing, developing, and sharing useful content to attract and turn clients into customers, and repeat buyers to customers. The type of content posted by content marketers depends on what they are selling. In other words, he educates people to learn, like, and trust him enough to do business with him.

Skills of a content marketer are:

• Storytelling
• Writing content
• Strategic writing
• Social media posts
• Subscription assets

Benefits of Content Marketing:

There are many content marketing benefits regardless of marketing to businesses or customers. They are:

·      Brand Visibility:

·      Relationships with the Audience:

·      Improves brand awareness and recognition:

·      Creates loyalty and trust, with both your current customers and prospects:

·      Lead generation:

·      Helps you to build authority and credibility:

 

Challenges in Content Marketing:

Why is it so difficult for small business owners to successfully implement content marketing when there are many positive benefits? Marketing is a process that requires consistent quality content delivery which increases your blog visibility and expertise.

·      Content marketing goals:

·      Focus on the target audience:

·      Road map of content

·      Focused content:

·      Understand the format to be used:

·      Means of communication:

 

What is Content Marketing Strategy?

Content Marketing Strategy is a strategic marketing approach focused on creating and distributing valuable content to attract and retain a defined audience.It focuses on planning, creating, governance, and delivery of content.

So, here is the list of handpicked content marketing courses for you to dive into the intricacies of content marketing.

Content Marketing Courses:

Here is the list of handpicked content marketing courses for you to dive into the intricacies of content marketing. There are many content marketing courses, out of which, the tops are listed below:

1# Google Digital Garage:

Google Digital Garage is a part of the “Grow with Google “platform. There are twenty-six courses for you to complete. Themes such as, “The First Steps in Online Success,” “Getting Started with Content Marketing,” “Turning Data to Insights” are available.

2# Hubspot Content Marketing:

HubSpot is a renowned developer of software that helps customers improve their marketing and increase sales. They also have a popular free course which has been used in the past by over 100,000 marketers.

3# Quick Sprout University:

Quick Sprout University offers one of the best free Content Marketing courses. They do not ask you to provide a mailing account or list to sign up for the course which is a big advantage for many.

4# Coursera – The Strategy of Content Marketing:

Coursera offers the free “The Strategy of Content Marketing” course developed by the University of California. A key benefit of this program is that it provides detailed content marketing lessons that show entrepreneurs how to attract and maintain customers with engaging content, enhance visibility with social media, and enhance conversions with compelling results marketing.

5# Content Marketing Certification – Udemy:

Udemy offers a wide range of Content Writing certifications. There are multiple content marketing courses available on this platform and you can choose as per your requirement.

6# Content Marketing and Certification – Emarketing Institute:

Emarketing Institute is developing an online course that allows anyone to take their course by simply signing in with an account. This is one of the best content marketing courses you will find for free.

7# Multiple Courses – SkillShare:

SkillShare is a website featuring thousands of classes for people to take on a range of subjects. There are several groups featuring credible web marketers and developers.

The Content Marketing Institute defines content marketing as: … a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

So, what are you waiting for!

Choose the right course for you and start learning.