KRAFTFUL LAUNCHES ANALYTICS PLATFORM FOR CONNECTED HARDWARE; RAISES $2 MILLION IN SEED ROUND FUNDING

SAN FRANCISCO (FEBRUARY 8, 2022) - Today, Kraftful announces an analytics platform for connected hardware, productizing it’s internal analytics solution so that hardware companies can use it for their own apps. The news comes in tandem with a $2 million seed round from investors including Samsung Next, Precursor Ventures, Leadout Capital, among others. Kraftful is previously backed by Y Combinator, Google, and multiple prominent angels.

Ever used a bad IoT app? The reason these apps are so difficult to use is that most of them don’t use interaction data to create a great user experience for their product. That smart light in your bedroom that you never reconnected after it went offline – no one even knows you’ve churned. Kraftful has developed an analytics solution to fix all the terrible IoT experiences and improve the few good ones. 

“Our mission is to make everything usable by everyone. In a particularly male-dominated industry, we’re proud to be female-led and to have female investors make up a large part of our cap table,” said Yana Welinder, CEO & Co-Founder, Kraftful. “We’re challenging the groupthink in our industry that has caused usability for the non-technical user to take the back seat.”

Kraftful’s analytics solution supports IoT companies who are building both hardware and software. These companies are managing supply chain issues, chipset shortages, and AWS outages locking users out of their homes. Hardware companies don’t have time to learn data science jargon to navigate all Mixpanel features, figure out which of all metrics matter for IoT products, and then configure charts, funnels, and rube goldberg machines.

“Building for connected hardware is extremely challenging and a huge opportunity,” said Alison Rosenthal, Partner, Leadout Capital. “Congrats to the Kraftful team on the launch of your analytics product! We are proud to have this resilient and innovative team building great software for the IoT space!” 

In addition to being used by Kraftful-powered apps, Kraftful Analytics is now in beta with a handful of IoT companies that are leading the way in optimizing their UX, which includes Awair (Indoor Air Quality Monitoring), Napoleon (Fireplaces, Grills, HVAC), and Aura Air (Air Purification).

Kraftful Analytics makes it easy to track IoT-specific metrics like how users connect a device,  their user journey, and to determine the appropriate session duration and stickiness for a product using industry benchmarks. All of the Kraftful charts are pre-configured for everything a product manager needs to track, and are accompanied by insights explaining how to use the metrics to improve the user experience. There will also be an opportunity to customize charts for a deeper dive into specific issues.

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About Kraftful

Backed by Y Combinator, Samsung, Google, and many prominent investors, the Kraftful platform helps hardware companies make their connected products usable (and therefore useful) by everyone. We're a team of Facebook, Slack, and IFTTT alumni, bringing the data approach behind massively adopted software to the world of IoT.