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State of Phygital 2022: Diving Deeper Into Case Study

State of Phygital 2022: Diving Deeper Into Case Study

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IoT For All

- Publish Date: September 28, 2022

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IoT For All

- Publish Date: September 28, 2022

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We share our vision and insights on the rising merge of a few technology directions, such as XR, IoT, Edge Computing etc., into a new paradigm called Phygital. In contrast to the digital-only Metaverse future, Phygital is trying to enhance objects from the real world with digital content and capabilities. It is a trend that has been gaining momentum in recent years and will continue to grow in the coming years.

We hope you will pay particular attention to page #11 of our report because we tried to prepare an ultimate market map of startups and vendors, involved in the creation of the Phygital world.

In the previous report, we decided to focus on macroeconomic factors of the Phygital economy's emergence, challenges, and projections. Most of them are still relevant today. We believe that many upcoming events, such as Meta's Next VR Headset release this October (Meta Cambria, aka Quest Pro), will accelerate the penetration into everyday life.

Sergey Toporov, Partner at LETA Capital: "This year, in State of the Phygital 2022, we decided to elaborate more on existing use-cases of the Phygital approach. We want to help businesses and people from various industries, from retail to construction and logistics, see what has been done already and let them generate more new cases and brilliant ideas."

Here is the link to the full report.

About LETA Capital
LETA Capital is an early-stage venture capital firm. We are generalists with the focus on entrepreneurs with strong anti-crises experience who are disrupting their industries and see the new opportunities and the new ways of scaling startups.

LETA’s investments cover a wide range of software startups. Our portfolio spans 40 companies including inDriver, Novakid, 365Scores, Buddy.ai among others.

LETA Capital is founded by a serial IT entrepreneur Alexander Chachava. To learn about LETA Capital investment approach, feel free to read our Manifesto.

For more visit https://leta.vc. Contact us via email [email protected].

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