In this episode of the IoT For All Podcast, Ryan sits down with Hardy Schmidbauer a second time, this time to talk about IoT use cases in the vehicle recovery and lot management space. Hardy shares how the Kudelski team developed RecovR and some of the lessons learned in bringing the product to market.

Hardy Schmidbauer is senior vice president of IoT at the Kudelski Group. Hardy is a seasoned executive and entrepreneur in the wireless, semiconductor and IoT sectors, with a 20-year career spanning from executive management to design engineering, marketing, business development, and start-up founder. He played an instrumental role in the development of the wireless and IoT ecosystem through management, R&D, and marketing roles in support of LoRa, LoRaWAN and other wireless protocols. Among the other companies he has worked for are Silicon Labs, Semtech Corporation, and DSP Group.

Interested in connecting with Hardy? Reach out to him on Linkedin!

About Kudelski: Kudelski IoT is the Internet of Things division of The Kudelski Group and provides end-to-end IoT solutions, IoT product design, and full-lifecycle services to IoT device manufacturers, ecosystem creators, and end-user companies. These solutions and services leverage the group’s 30+ years of innovation in digital business model creation; hardware, software, and ecosystem design and testing; state-of-the-art security lifecycle management technologies and services, and managed operation of complex systems.

Key Questions and Topics from this Episode:

(00:45) Intro to Hardy

(02:17) Intro to Kudelski 

(05:03) Why is there a lack of attention to security on the IoT front? 

(07:04) Has COVID affected the security landscape at all?

(08:10) Kudelski’s use cases – introduction to Recovr

(11:47) What problem or opportunity was your team trying to tackle?

(17:49) During the research phase, what was your experience asking potential future customers for feedback? How did that affect the solution you ended up building?

(19:04) How does a product like Recovr affect insurance and warranty benefits?

(20:35) How are your conversations with dealers working, as far as seeing Recovr as an additional channel for revenue?

(22:49) Can you share a bit about your go-to-market strategy?

(26:52) How big is the vehicle theft recovery market?

Special Guest
Hardy Schmidbauer
Hardy Schmidbauer
Hardy Schmidbauer is senior director of marketing at Semtech. Hardy was CEO and co-founder of TrackNet, which was acquired by Semtech in 2018. Tracknet developed end-to-end solutions for LPWAN and LoRaWAN including the core network software com...
Hardy Schmidbauer is senior director of marketing at Semtech. Hardy was CEO and co-founder of TrackNet, which was acquired by Semtech in 2018. Tracknet developed end-to-end solutions for LPWAN and LoRaWAN including the core network software com...
Kudelski IoT
Kudelski IoT
Kudelski IoT helps IoT device manufacturers design, build, operate and sustain secure connected businesses. Our advanced IoT labs and proven key management technology enable you to achieve your IoT goals and protect your IoT future.
Kudelski IoT helps IoT device manufacturers design, build, operate and sustain secure connected businesses. Our advanced IoT labs and proven key management technology enable you to achieve your IoT goals and protect your IoT future.

Hosted By
IoT For All
IoT For All
IoT For All is creating resources to enable companies of all sizes to leverage IoT. From technical deep-dives, to IoT ecosystem overviews, to evergreen resources, IoT For All is the best place to keep up with what's going on in IoT.
IoT For All is creating resources to enable companies of all sizes to leverage IoT. From technical deep-dives, to IoT ecosystem overviews, to evergreen resources, IoT For All is the best place to keep up with what's going on in IoT.