In this episode of the IoT For All Podcast, INLIGN’s Co-Founders and Managing Partners, Rachel Richter and Russ Shumaker, share insights on the ongoing digital transformation and what is preventing it from maximizing its potential. Rachel and Russ discuss in detail the three silent killers of digital transformation, lack of alignment between people, roadblocks to execution, and insufficient touchpoints. Additionally, they talk about what adopters can do to increase success for their IoT project and their current outlook on IoT for 2022.

Rachel is a speaker and management consultant who works with leaders and teams committed to strategic transformation. Before founding INLIGN, she led the adoption of new processes and technologies at publicly traded companies and federal agencies, delivering hundreds of millions of dollars in value for shareholders and the public. In 2019, Rachel was an Official Finalist for the Women in Technology (WIT) Leadership Awards.

Russ Shumaker is a catalyst who thrives when he aligns people around big ideas, drives innovation and creativity, and removes barriers to trust. Before founding INLIGN, he led marketing and strategy for a $250M business unit, growing revenue by 49% in just two years.

Interested in connecting with our guests on LinkedIn? Reach out to Rachel and Russ!

About Company:

INLIGN focuses on aligning people and removing barriers to help organizations & individuals thrive. They help their clients achieve alignment, remove roadblocks, & enhance their outcomes. Proven through years of lasting success on high-visibility commercial, government, and nonprofit initiatives. INLIGN has worked with $1B+ initiatives, high profile clients, and C-suite leaders with the result of achieving alignment in actions accurately reflecting priorities & purpose.

Key Questions and Topics from this Episode:

(01:20) Introduction to Rachel and Russ

(02:48) Introduction to INLIGN

(07:02) How INLIGN works with their clients

(13:55) What is needed to make IoT projects more successful?

(17:30) Roadblocks IoT companies encounter

(22:00) What is stalling the adoption of digital transformation?

(29:40) 2022 outlook for INLIGN


– [Voice Over] You are listening to the IoT For All Media Network.

– [Ryan] Hello everyone, and welcome to another episode of the IoT For All Podcast. I’m your host, Ryan Chacon, and on today’s episode, we have Rachel Richter and Russ Shumaker, the Co-Founders and Managing Partners of INLIGN, a company focused on helping organizations align internally and removing barriers to allow those organizations to really thrive when it comes to digital transformation. So we talk a lot about digital transformation this episode, we talk about kind of what is needed for digital transformation to be successful across industries, we talk about what companies, or why companies still struggle with implementation, even though there are new technologies out there to make this easier, and then we also dive into what INLIGN calls their silent killers. These are three focus areas that organizations should be really paying attention to in order to succeed with IoT and digital transformation success. But before we get into that, if any of you out there are looking to enter the fast-growing and profitable IoT market, but don’t know where to start, check out our sponsor, Leverege. Leverege’s IoT solutions development platform provides everything you need to create turnkey IoT products that you can white label and resell under your own brand. To learn more, go to That’s And without further ado, please enjoy this episode of the IoT For All Podcast. Welcome Rachel and Russ to the IoT For All Show. Thanks for being here this week.

– [Rachel] Hey, great to see you Ryan.

– [Ryan] Yeah, it’s great to talk to you. It’s been a while since we spoke, and Russ, you’re new to the team or the side of things from my relationship of knowing Rachel, so nice to meet you.

– [Russ] Great to meet you as well.

– [Ryan] So we have a lot I wanna talk about today. I think there’s a lot of interesting things too to kinda cover from your all’s perspective, but the first thing I think would be good is to have you both introduce yourself to our audience, quickly just tell us a little bit about your background experience, who you are, that kinda thing.

– [Rachel] Okay, so I am Rachel Richter, one of the Co-Founders at INLIGN, and my background is really deeply embedded in the digital transformation space and also working with organizations to more fully align their strategy and people with their technology.

– [Ryan] Okay, Russ?

– [Russ] Yeah, so I’m also one of the Co-Founders, and my background, I came from marketing and organizational development and really joined with Rachel when we were working on a project together and we found that we had so much alignment in the way that we worked, and as we talked about projects that we could bring to fruition and how do we take our strengths and really our passions for helping organizations thrive, it led to the creation of alignment, or of INLIGN.

– [Ryan] Fantastic. So let’s talk a little bit about INLIGN here. Obviously Rachel, when I first met you, this was SmartReqs, was what you were doing, and now this is a new company, which actually confused me when I was reading the information, I was trying to find SmartReqs in my data and in Sheets to kinda plan and then I was like wait, this is, the company name is changed and everything, so tell us a little bit about the change in name, just why, and then at the same time, what you all do.

– [Rachel] Absolutely, so again, so it was SmartReqs, and the idea behind SmartReqs was better requirements for better outcomes, and what I realized through doing that work with enterprise organizations is that we weren’t, we were focusing on better requirements for better outcomes, but we also needed better alignment for better outcomes, and so the very blueprint that we came up with at SmartReqs actually translated quite well in use to the alignment of people, strategy, and needs across stakeholders and the organization and the initiatives that we were working on, and that’s when Russ and I started having some really powerful and deep conversations about alignment, because one of the pieces that the enterprise clients gave to us is, listen, the requirements work, that was really, really, really, really important, but the thing that our board and our, and the C-suite and the leadership amongst these departments, the thing that they’re all relieved and happy about is the alignment you gave to our staff and our people, and aligning it with the strategic initiatives and the needs that our staff had, along with the board’s needs, so kind of it, that’s the impetus for having this deeper conversation of, wait a second, so you paid for this, and we started doing these other projects to create alignment, and you wanted that more, right? This idea that the requirement is really important, especially within a digital transformation effort, but that if you don’t align your people and your strategy along with your technology, you don’t get the result, and so we started using the very framework that we had for alignment, and so then we thought, well what is it about alignment, and actually Russ alluded to this, is thriving, right? We want people to be able to thrive and the organization to be able to thrive. You can’t do that without alignment, and so that’s when we switched to this idea of, oh, let’s just be INLIGN. We’ll take the framework and keep applying it to alignment.

– [Russ] Well part of what happened is coming out of, I have an, I had been working in a consulting company, and coming out of this, as I work with Rachel, we realized that you can have all of your requirements for an individual project, but if that project itself is not in alignment with the organization’s strategy, not only on paper, but actually in practices, the number one reason that projects fail is having an executive champion who’s not devoting enough time, right? So they’re saying on paper, this is our top strategic priority and they’re devoting two or three hours a week to it, when really they need to be devoting one or two full days a week, and so that’s kind of, at the top level, that’s a huge piece of this alignment, where if we have an individual project that has all the right requirements but the executive champion’s not devoting that time to it, it doesn’t matter, the project’s still not gonna succeed because it needs that leadership from the top, and so what we’re doing now is really this beautiful blend of, yes, we’re gonna get down into the nitty-gritty and make sure we have all those requirements and everything is in alignment, but we’re also working with the executives to say, if this really is your strategy, we need to have the time and the resources devoted to it and full commitment from you, and if it’s not, then maybe we need to rethink the focus that we’re putting on this project and look at other ways we can help your organization succeed.

– [Ryan] Yeah, that’s makes a lot of sense, and I’m starting to really understand kind of why the name change and kind of the overall, I guess, what you’ve learned through coming from SmartReqs into the newly formed organization, and kinda your overall focus and why it’s so important for digital transformation and IoT obviously, so as we connect in a little bit more to the IoT space specifically, talk to me about what a typical kind of engagement looks like with a company. Is this more of like a consulting relationship, are you, how are you, what role are you playing in their journey of adoption, whether it’s IoT or higher level digital transformation as a whole?

– [Russ] Yeah, I’ll jump in on this, then Rachel, I’m sure you’ll have things to add, but we, yeah, we are coming on board as consultants. A great example might be, we see a lot of organizations who are in the middle of a digital transformation project, and lost an executive, right? Maybe a VP of innovation left, and while they’re trying to hire a new person to fill this role, the project is stalled. And even when they hire somebody new to come on board, how do they make sure that person understands the project fully, has the stakeholder buy-in and whatnot, so we might come in with the new executive and help them get onboarded, help them ensure that the process is rolling smoothly, that their leadership style and the style of their team is jiving, or we might come in with the organization who’s saying hey, we just lost our project leader, can you help us ensure that this project is gonna run smoothly? And we would also work with organizations who, they have their teams in tact, but they just are at this place where they’re realizing to really execute this well, they need better alignment than they currently have. To go from a great idea, to go from a budget and actually a basic plan, to actually a successful project that is meeting stakeholder needs, is more difficult than people might think. McKinsey did a recent study where they surveyed a few thousand people and the result was that over 80%, I think it was 84% of stakeholders said that after a digital transformation project, it didn’t actually change the way they work or improve their work. So we’re here to help fix that number.

– [Ryan] Interesting, okay. And Rachel, on your side, talk a little bit, I guess expand on obviously what Russ is saying, but I’m curious just to learn a little bit more from your perspective, kinda how this all fits into, or how IoT companies can be thinking about this.

– [Rachel] Okay, so the idea is, and I know that this is very basic, but it’s worth mentioning, because, well, when people think about IoT, it serves a purpose. It’s supposed to meet a business or a market need, right? So for some reason, that gets lost in translation the deeper you go into these projects and the tech. It becomes sunk works thing, or we’re gonna experiment and do this thing and see if the pilot works out, right? And then they try to translate it to the rest of the organization and scale it, but if you’re not meeting the needs of the people who actually are going to, either your customers, internal or external, or meet the business or market need, then that tech just kinda doesn’t go anywhere. And so when people are struggling in the IoT space, it’s normally because it doesn’t translate to the human who’s actually getting value out of the thing, whether that is, if you have, for instance, a trucking company with a lot of sensors on it, some of those might help the truck driver, others might actually help leadership back in the C-suite understand what’s happening with the fleet as a whole to be able to make moves or pivot strategically. But if the sensors aren’t doing, aren’t capturing the right things at the right level and the right data segments, right, all of that’s very, very technical, but if it’s not doing it in a way that is then edible to those various groups, it’s not doing its job. It’s not meeting the business or the market need. And so one of the struggles that I’ve seen within the IoT community in terms of projects specifically is around that, right? Because I’m a numbers person through and through, but there is an unlimited way to analyze information and to get use out of information, and a lot of times, we don’t get use out of it, it becomes noise. And so again, as Russ said, hitting the nail on the head again, it’s a business or a market need, there’s a strategy behind it, how is, down to the very tech that you’re using, the audience that you have, the customers that you have, how does all of that connect back to meeting that business or market need and helping the people who are in charge of executing on meeting that need work? And so you can start to see at a granular level, with the actual devices themselves and the information they provide and how they connect into the ecosystem, ’cause they don’t exist in a bubble, right, it’s usually within a larger transformation effort or other software or hardware that’s integrated, how does that all fit to enable that need to be met further, and what does it mean to meet that need, right? Sometimes we get confused with metrics of technical superiority or competence to mean success, but really there’s only one metric of success and that is, is the customer satisfied, both internally and externally.

– [Ryan] Gotcha. Okay, that makes a lot of sense, and I, oh, so go ahead and, is there anything else?

– [Rachel] I was just gonna say, so, and your customers might be both the executives, the truck drivers in the example, it could be a regulatory group, it could be a consumer group of some sort, there are lots of definitions for the word customer, and so then you have to start aligning those needs within those very technical software architectures to actually give the information and the support needed.

– [Russ] Yeah, I think, Oh, well I was gonna say, another way to talk about it is creating feedback, so that it’s not just top-down, but we’re also giving that bottom-up feedback as projects are implemented to say, cool, you have this new gadget that does all these great things, but we live in an era when we have as much information as we need. We have more than enough information, but are we capturing the right information and really culling out the right pieces to help people improve what they’re doing at that really granual, day-to-day level?

– [Ryan] Great. Okay, yeah that makes a lot of sense. I appreciate you kind of shedding light on how it all kind of fits to the IoT space, ’cause a lot of what you’re saying, those are areas that I think people and companies really struggle with, which also are the contributors to why a lot of IoT adoption hasn’t been successful, so that kinda leads into another part of the conversation which I think would be great to get a little bit more detailed on, which is, from your all’s perspective, what is needed to make digital transformation or even breaking down towards the IoT space, IoT projects more successful, and why do you think companies are still struggling with implementation, even with new technologies and new ways to, in a sense, make their lives easier, but they’re still struggling with it, right, companies of all sizes are struggling, whether it’s because of buy-in they’re getting, whether it’s because of budget, whether it’s because of legacy systems already, you name it, but for your perspective, talk to me about those two areas. What’s needed to make digital transformation and IoT successful, and then at the same time, why are we seeing companies still struggle to get off the ground or really be successful with pilots and projects that they’re deploying?

– [Russ] Well I have a one-word answer, alignment. Yeah. And so that’s a really simple answer, but the reason we named our company INLIGN and the reason we focus on this is that it really is the umbrella term. I mean if you can get everyone in an organization growing in the same direction at the same pace, you can do anything. When an organization is fully in alignment, it’s unstoppable. It’s gonna be the market leader, it’s going to be achieving its metrics, and so we’re coming in, there are other organizations, other consulting firms that kind of help companies figure out issues and solve them, but it’s often, here’s our 25-step process, or it’s just, it’s too complicated, and so what we work really hard to do is to simplify the process. We don’t wanna ignore real problems, so we’re very rigorous in the work that we do as far as data collection, as far as really making sure we understand the problem, we’re getting to the root of the issues, uncovering hidden roadblocks, sometimes there’s unknown unknowns, people don’t even know what it is they’re running up against. I mean, we’ve all experienced this, right? We’re working on a project, and we kind of, we hit this block, and it, we can’t figure it out so we just move onto something else, right? That’s this hidden roadblock, and until that’s addressed, until it’s communicated maybe up to another level of management or to up here who can help work on it, it just becomes a roadblock that hinders the progress of a project. So we’re coming in and saying, look, we can help you achieve this alignment. We’re gonna dig into your entire processes, we’re gonna perform interviews with your stakeholders, we’re gonna send out surveys with anonymous feedback, we’re gonna aggregate that data, present it back to leadership, present it back to the stakeholders to make sure that everyone really understands both the goals, the roadblocks, the issues, so that we can then create a roadmap, and then as the project is implemented along that roadmap, we’re providing points of reference and correction, so we’re constantly going back to that step one, here’s the data we collected, here is the goal of the project, here are the potential pitfalls, are we actually solving those three months in, six months in, twelve months in, so that it’s not turning into its own beast that is doing something but it’s not necessarily what we wanted to do, so that’s my simple answer, but it’s, I think it’s absolutely correct. It doesn’t have to be complicated. We deal with enough complicated issues in the world today, so let’s talk about how we can get your team in alignment.

– [Ryan] So when it comes to kinda the hidden roadblocks that you kinda were mentioning or just roadblocks in general, I’m sure, what are some of those specifically, aside from the alignment of people within inside and outside of the company, whether it’s, or I guess inside or outside of leadership per se, what are some of those other roadblocks to execution that you all have seen or witnessed with companies you work with?

– [Rachel] Yeah, so as I talk about the, I call them actually, there’s, what Russ is talking about really is the three silent killers of digital transformation and IoT transformation, right? So lack of alignment between people, the hidden roadblocks to execution, and insufficient touchpoints, so when you think about roadblocks to execution, one of the biggest is something we alluded to earlier, where it’s a top-down approach, so very, and most people intrinsically know this but it’s helpful to say it anyways, very seldom are the informed and the empowered in the same room, right? The informed being people outside of leadership on the ground, and the empowered being leadership, so if they’re not in the same room, how do you make sure, so the roadblock is they’re not in the same room so the informed and the empowered aren’t connecting the way they need to be, so you can do two things. One, put them more in the same room, the right people in the right room at the right time, so that’s one thing, which, there’s a whole process to that. Who are those people? How do you find them? How do you make sure they connect and align, right? There’s that piece. That’s one part of the roadblock. The other part is, how do you make it so that the informed become more empowered to do that work, and the empowered become more informed, right? So now you start getting into your technical systems and automated workflows and reporting and analysis to all connect back to what Russ was talking about earlier regarding feedback, so that, again, we can move things out of the way to put action in place, and when we talk about alignment, I think it’s also helpful here to mention how we define it, right? So alignment is action accurately reflecting priorities and purpose. You can think of that on a personal level, which might help digest the concept a bit more, right, when, you know you’re out of alignment if your priorities and your intentions or your purpose aren’t actually connecting to your actions, right? But on an organizational level or a team level or a project level or initiative level, it’s the same thing. If the actions of what’s going on are not connecting to the priorities of that thing, that organization, that initiative and the purpose of that initiative, then you’re out of alignment. And so what’s really powerful about this is it creates the following, auditability and accountability. We can now go into an organization and assess, are your actions accurately reflecting your priorities and your purpose? We can assess that at different cross-sections and levels, so when you think about a digital transformation effort or an IoT initiative where, as you said, why is it, no matter what certifications and technology we’ve been throwing at it over the last two decades, you and I have both seen that data Ryan, it’s the same over two decades, and no matter what we’ve thrown at it, and the thing is, if we’re not going back and making sure that the actions of whatever’s happening is accurately reflecting the priorities of that initiative and the purpose of it, and that that all connects back to the strategy of the larger organization and connects to the needs of the customers, right, then we can know, okay, this part needs to change, which then leads to the roadblocks themselves of, how do you move the informed and the empowered into the same room, and when you can’t do that sufficiently, how do you make sure that the empowered become more informed and the informed become more empowered? Because even my hands, right now I have this dynamic where one’s higher than the other, it’s really equal, right? So that’s when you know you’ve done it right way in terms of a power dynamic in these initiatives. So does that help answer?

– [Ryan] Yeah, absolutely, I was curious just to kind of expand on the points Russ was making which were good, obviously in and of themselves, but understanding how you all are thinking about it and why these are so important and why they’re really contributing to digital transformation not taking off in certain areas or the way we expected it to, which kinda ties me to another question I wanted to ask which is around, outside of what’s needed to make digital transformation successful or why we’re seeing companies struggle, what are some other more specific challenges that you’ve seen with on the adoption side of digital transformation? Not even just what’s not allowing them to get, or allowing them to succeed once they’ve adopted, but even before, how are, what is stalling adoption in certain areas and certain focuses? So is there an educational, or a lack of education that needs to be focused on, are there different pieces that maybe we could address or just kinda hear from your side on what’s even causing people not to get to the adoption stage?

– [Rachel] Russ, you want me to take this one or do you have initial thoughts?

– [Russ] Either way, I have thoughts but I know you do too and I know that we’re in alignment, so. Okay, I would just love to throw out there that the adoption process, again, so communication is something that isn’t just, it should not be secondary. If you’re trying as an organization to be communicating why this tech adoption is important and what it does, this should not be from your frame of reference, it should be from your customers’ frame of reference. So when we, again, if we think about alignment, actions accurately reflecting priorities and purpose, that person has a different priority and purpose on an individual level as a person who needs to adopt the technology than someone who’s saying, you need to do this thing, right? And so the way that I’ve seen it and how I’ve made adoption successful is not through what most would call Jedi mind tricks, but really, having that person, seriously, I’ve been asked that, having that person feel seen and heard, and I really mean that, seen and heard, as in, I’m understanding what their concerns are, where they’re coming from, how this relates to the technology, what barriers exist in their workflow that’s impinging or rather inhibiting their adoption successfully. A lot of times, what’s, one of the most problematic things that I’ve seen around adoption is, A, the language used gets reinterpreted by someone on the ground thinking that something bad is going to happen to them as a result of this thing, right? So that’s the first part, is there’s a whole fear of, wait, you’re talking about automation, is my job going away? Right, so then there’s, oh I’m not gonna go do that, I will do everything I can to resist that change. The second part is, what? But my workflow is so easy right now, why do I have to change? And then it’s a question of, well, if you had a magic wand, it’s one of the questions I ask, or it’s Christmas day and you just had a wishlist of things that on Friday was bothering you and on Monday morning you come in and shift, what would those be? Because if that tech actually solves some of that, which inevitably it does, that’s why it’s happening, right, and people actually knew that, they would start being your biggest supporters and even ambassadors to the adoption throughout the organization. Instead of a top-down adoption, it starts being a middle-out.

– [Rachel] Those are great points, and I’ll add, sometimes a barrier is, leadership has just tried to do too many things, and done it unsuccessfully. It’s the boy who cried wolf, right? And so the average employee is thinking, yeah, we’re using this today, in six months it’s gonna be something else, I’m not gonna keep learning new systems and spending all my time on this. So that’s a trust issue, right? And it does tie back to communication, but leadership really needs to do a good job of earning buy-in, and recognizing, we say tech doesn’t transform itself. It’s the people that really are behind this, and so taking, we’re all humans, and so it’s, whether you’re in the workplace or you’re in the home or wherever you are, the same principles apply, and so we really believe in show, don’t tell, and so it’s recognizing that we’re not just cognitive computers walking around that just need information. We need to actually transform the way people feel about things. We need to earn their trust. Earning trust allows for healthy conflict, so that people can push back and express that, hey, I don’t think this is gonna be helpful, this is just another one of those projects that just gonna fail, that ability to have that open and honest communication so that you’re earning that buy-in, and then with buy-in, people actually then achieve that commitment. So it’s the top down saying, we really are devoted to this, we’re not gonna do this again in six months, we’re putting the actual time in from day one to bring, to make sure that we’re getting your requirements and earning your trust and your buy-in, and from the bottom up, it’s saying, I feel that ability to push back and express what my needs are, what my hesitations are, and have that open and honest communication.

– [Ryan] Yeah, I think it’s super important to understand what role each of those kind top-down versus bottom-up play in the success of these deployments, which you hit on multiple times in different ways here, but just to kinda summarize it, obviously the buy-in from the decision-makers up top are the ones who’re gonna allows this to go through, they’re gonna put the budget forward to have this get past potentially even a pilot stage, even if the person who brought it in is somebody down maybe closer to the work. Then one the other side is if you don’t have the buy-in from the individuals who are gonna be using these solutions or these interfaces on a regular basis, then you’re gonna be building kind of blind, so I think understanding how those, how both are super important to the success and if you’re missing one, it’s gonna most likely fail, is incredibly important, which is kinda what we’ve been talking about today, so this is–

– [Rachel] There’s– Oh, just wanted

– [Ryan] Sure, go ahead.

– [Rachel] to add one more thing to anyone who’s listening to this. A lot of the time, what I’ve seen really upsets end users the most is when they’re brought into the process too late, usually around acceptance testing, right? So when they’re brought in earlier, now it’s not seen as defensive, how do I fight against this, I wasn’t consulted, it’s, oh, I’m helping build something that’s better for me. I get to be invested in this, and therefore that, it makes a huge difference, which then brings us back to the point of, how do you cast a large net to really understand who your stakeholders truly are, because we’ve all seen projects where people show up mid-stream for some reason, and you need to have a process that makes sure that that does not happen.

– [Ryan] Totally makes sense. Go ahead.

– [Russ] Yeah, it’s also really important to do a gut check when you’re thinking of a project like this. And that means, go through your organization and find out, do you have teams that are going outside of your systems because they just think it’s too complicated and they don’t have that trust? We’ve seen this so many times where there’s a project management subscription or some platform, some software that the whole organization is supposed to be using, and 40% of the teams are paying for subscriptions to something else, right? And so leadership thinks, hey look, we’re using this great platform, but the people actually using it are not actually using it, or, because it’s not meeting the requirements, they were never trained on it, whatever that might be, so even before kicking something off, or as step one, when you’re bringing on all these different stakeholders at the very beginning, it’s so important to say like, hey, are you guys actually using what we have, and are you going outside of the system and kind of doing things on the DL? Because more often than not, in an unhealthy organization, you’re gonna see a lot of that.

– [Ryan] Sure, absolutely. So to wrap this up, what I’d love to have you both do is you kind of talk a little bit about what does the, what does 2022 look like for you all? What are some exciting use cases that you’re comfortable sharing, even if you don’t take customer names but just high level use cases you’re involved in or looking forward to being involved in, and at the same time, if anybody out there listening has questions or wants to follow up and learn more, connect with you all, what’s the best way to do that?

– [Rachel] Did you wanna start do you want me?

– [Russ] Great, no, yeah, go for it.

– [Rachel] Okay, so our most recent use case of this is an enterprise-level organization where there were 50 people plus across leadership invested in, and their organization of course, invested in digital transformation for a three-year time period, and across multiple departments. When we came in, it was really to understand from the very beginning what was being missed from all of these different portfolio of initiatives that fell within this larger effort, and also communicate that better to everyone in the company was quite critical, because that had not gotten off on necessarily the best footing, and so we actually did a combination of individual interviews across all of leadership and senior management and the C-suite, and then actually got into more of the staffing level, and validated those results and found the key four pillars that the digital transformation effort needed to create consistently over the next three years so that they had a North Star to follow, because otherwise, each of those projects kind of stays in its own little lane, right? Something with marketing is for marketing or communication strategy. Something for data warehousing is, that’s that thing. But if you look at that North Star, those four pillars across the entire portfolio of projects that are happening as part of this massive multi-year effort, now you can start to see exactly the priorities and the purpose of each of those things and start aligning to that, which is absolutely critical in that, yeah, so that was very helpful for it. And what was the second part of your question?

– [Ryan] How can anyone listening learn more, connect with you all, follow up, ask questions, just engage with you outside of the podcast?

– [Russ] Yeah that’s easy, go to That’s get, I-N-L-I-G-N, .com, and you can contact us there, read some of our blogs and insights, and get some more information. We’ll be launching a podcast this year, so hopefully people will subscribe to that as we launch, and we’re also in growth mode, so we’re looking at bringing some more people onto our team through a merger and really looking at, how do we help companies achieve alignment? We’re in this time of global transformation, whether that’s through the Great Resignation or whether it’s just companies pivoting to what does remote work look like or how do we operate differently with the pandemic, and that’s our sweet spot, is really helping organizations navigate change and achieve alignment.

– [Ryan] Awesome, well I appreciate both your time today. It’s been a fantastic conversation. Rachel, Russ, thank you so much for being here. We look forward to getting this out and kind of having you, or having our audience learn a bit more about what’s going on. I know Rachel, you’ve kind of been engaging with our audience for a decent amount of time now, and I know they, everything’s very well received, so this is a fantastic thing to kinda learn more about, the new name, the new company focus, everything. You’re doing some wonderful stuff.

– [Rachel] Thank you so much, it’s a pleasure to be here.

– [Ryan] Yeah, thank you both.

– [Russ] Thanks a lot, Ryan.

– [Ryan] All right everyone, thanks again for watching that episode of the IoT For All Podcast. If you enjoyed the episode, please click the thumbs up button, subscribe to our channel, and be sure to hit the bell notification so you get the latest episodes as soon as they become available. Other than that, thanks again for watching, and we’ll see you next time.

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Aligning people and removing barriers to help organizations & individuals thrive. Inlign creates alignment between people, removes roadblocks to execution, and provides reference & correction points. These methods have been proven through ...
Aligning people and removing barriers to help organizations & individuals thrive. Inlign creates alignment between people, removes roadblocks to execution, and provides reference & correction points. These methods have been proven through ...

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IoT For All
IoT For All
IoT For All is creating resources to enable companies of all sizes to leverage IoT. From technical deep-dives, to IoT ecosystem overviews, to evergreen resources, IoT For All is the best place to keep up with what's going on in IoT.
IoT For All is creating resources to enable companies of all sizes to leverage IoT. From technical deep-dives, to IoT ecosystem overviews, to evergreen resources, IoT For All is the best place to keep up with what's going on in IoT.