Industry leaders around the world are using artificial intelligence to enhance their business with marketing technology. Whether it’s analyzing consumer interests and data, guiding sales decisions and social media campaigns or other applications, artificial intelligence is changing the way we understand marketing in many industries. MobiDev experts have outlined the latest ways that businesses can utilize these powerful tools to achieve their marketing goals.
According to Accenture, productivity of businesses can be improved by 40% when utilizing AI. AI can dramatically speed up the process of marketing campaigns, reduce costs, and improve efficiency, artificial intelligence is much more likely to result in an increased return on investment (ROI).
Artificial intelligence is far quicker and more efficient at performing target group segmentation than humans are. As an example, using AI, we can identify customers that have a strong preference for organic foods. By quickly using AI to analyze the habits and preferences of these consumers, campaigns can be tailored toward them with greater efficiency to improve sales.
Besides, it is a great tool to use in predictive marketing analytics. By having AI analyze data of past events, it can reasonably and accurately infer how performance will look in the future based on a variety of factors. More importantly, analyzing what users like most can be useful when looking to suggest products to them.
One of the most difficult challenges of the onset of the 2020 COVID-19 pandemic was a surge in sales of various products by stockpilers. It’s possible that AI can be used to analyze consumer interests, world events, and other sources to determine if there will be a rise in demand for certain products.
Providing unique and engaging content can be challenging. What’s great about it is that humans can create unique and interesting content that AI cannot, but AI can help us augment our talents to improve the quality of the final product. One particular avenue of AI in content creation comes from its role in marketing campaigns via email. eBay is a particularly good example of AI email marketing, utilizing a third party service called Phrasee and natural language processing to improve email open rates by 15.8% and improve clicks by 31.2%.
Ultimately, the future of AI’s role in marketing technologies will be determined by imagination and innovation. Combining different technologies together can result in businesses outcompeting other leading players in the market for years.
More detailed information about Artificial Intelligence in 2022 can be found at:
MobiDev is a US/Ukraine software engineering company focused on helping visionaries create their products. The company invests into technology research and has years of experience building AI-powered solutions, implementing machine learning, augmented reality, and IoT.