The most time-consuming activities for an average marketer are content creation and collection, organizing, and analyzing marketing data from different sources. Some of these marketing activities can be delegated to machines that can learn and benefit businesses. MobiDev marketing professionals together with AI engineers explored the use of machine learning for marketing tasks.
Machine Learning in Analytics and Data mining
Dealing with gigabytes of information can easily be handled by machines. For example, ML algorithms of the SocialMiningAI tool search in real-time through millions of public social posts to identify prospective customers with high intent to make a purchase. Also, using machine learning algorithms for social listening gives a powerful tool for reputation management and brand awareness campaigns, saving hours of work for brand managers.
Machine Learning for Enhanced Customer Segmentation
Machine learning algorithms for marketing not only allow businesses to automate targeting more effective messages for customers, but also to find hidden patterns in the data that elude the human eye. Thanks to this, you can create more specific small segments and target them with the most personalized marketing campaigns. As the business reaches their target audience with greater focus, they can be much more persuasive and effective at converting a potential customer into a regular buyer.
Machine Learning for Optimizing & Automating Marketing Campaigns
Usually, marketing specialists spend hours to find ways to increase conversions or optimize campaign budget. Machines can do this much faster and more efficiently. For example, advanced machine learning is what makes Google Ads a leader among advertising services. Features such as smart bidding, data-driven attribution or responsive display ads allow marketers to rely on the system to select the most optimal ad campaign settings based on campaign objectives.
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MobiDev is an international software engineering company with offices in Poland and Ukraine.The company is focused on helping visionaries create their products. MobiDev invests into technology research and has years of experience building AI-powered solutions, implementing machine learning, augmented reality, and IoT.