Survey Reveals Need for a New Breed of “Enterprise Network Operator” to Provide Greater Control and Visibility of the Enterprise IoT Network

IoT For All

Cambridge, UK, 9th February 2021 – UK enterprises have expressed a need for a new type of Internet of Things (IoT) connectivity service provider in order to address enterprise pain points such as technical support, the security of sensitive data, and implementation of new technologies such as Private LTE and eSIM according to a new study commissioned by Pod Group. The study also found that almost half of IoT decision-makers believe enterprise ownership of the IoT network would give them greater control and visibility.  

The boom in IoT deployments has led to a shift in enterprise connectivity requirements with a need for more flexible, secure, and resilient networks designed specifically for mission-critical IoT applications. The study carried out by Sapio research on 200 Senior IoT decision-makers in the UK across multiple sectors, highlights the need for service providers to address these changing demands. 

The most important requirement for organisations was found to be a need for greater technical support and troubleshooting focused on their application, with almost half of organisations overall citing this concern (45 percent). This is a strong concern particularly for IoT decision makers from manufacturing and industrial companies with almost six in ten (57 percent) stating this was currently one of their biggest pain points.  Security of sensitive business data was also found to be an issue with 41 percent of respondents claiming they are concerned that the level of security available on networks today is not sufficient for their IoT network. Scalability of the network/global coverage was the third-biggest concern overall with 39 percent citing this as being critical to their IoT network.

Aside from the changing connectivity requirements of enterprises due to the specialist nature of IoT applications, overall 92 percent of organisations were found to have concerns about being tied to a single service provider. Specifically, their main concerns are that as technology advances they may become ‘stuck’ with older technology that is not optimised for their deployment (55 percent of respondents) and the lack of flexibility on offer (50 percent). Fears that they may be locked into a provider and unable to benefit from pricing changes elsewhere was also cited by half of respondents (49 percent). 

As a possible consequence of these concerns, the results of the survey also found that almost half (46 percent) believe that enterprise ownership of the network would give their organisation the most control and visibility over the connectivity of their IoT deployments. Organisations in the industrial and manufacturing sectors were most convinced of the need for enterprise ownership (60 percent), while only a third of IoT decision makers in retail looked to enterprise ownership (32 percent).  

Sam Colley, CEO at Pod Group, commented: “As more and more enterprises begin to see the value of IoT applications and roll out new or extend their current deployments, some traditional connectivity providers are struggling to innovate in order to meet the demands being put on them in terms of connectivity, management and security. Increasingly, and maybe as a direct result of this, we are seeing a growing demand from organisations to bring the ownership and control of their IoT networks into the enterprise. This is particularly true in the manufacturing and industrial sectors.” 

He added: “With IoT devices being increasingly targeted by cybercriminals and with IoT deployments becoming more complex, global and tailored to individual enterprise needs, allowing the enterprise to effectively ‘own’ its IoT network is the only logical approach. However, enterprises may not have the skill sets or experience in-house to deploy and manage an IoT network. This is where a new breed of ‘Enterprise Network Operator (ENO)’ is emerging to provide managed services customised specifically to the enterprise and deliver services beyond just standard connectivity. We are working with our customers to help them do just that, providing the level of support and security that fits with their individual needs and allows them to maximise the potential of their deployments.”

About Pod Group

Pod Group is a specialist in IoT SIM cards and advanced connectivity solutions for enterprise IoT applications, bringing over 20 years’ experience and innovation to the telecommunications market. An Enterprise Network Operator (ENO), Pod goes beyond traditional connectivity service providers to offer unique, customised solutions designed to give enterprises of all sizes ownership and control of their IoT connectivity, from the SIM card right up to a complete private network. Pod operates its own core network, including a private LTE core which enables it to provide managed connectivity services (Network as a Service – NaaS) on both public and private spectrum. Services include global multi-network, multi-IMSI and eSIMs in addition to advanced management, billing and security solutions, all managed via a centralised platform. With offices worldwide and access to 600+ networks in 185 countries, Pod’s global team of IoT connectivity experts supports enterprises across a broad range of sectors as they take ownership of their IoT connectivity.  For more information on Pod’s IoT connectivity solutions, please visit:


The study was conducted by Sapio Research in December 2020 and questioned 200 Senior IoT decision-makers in the UK working in organisations employing 500+ people.

Pod Group Press Contact

Amy Garcia
UK: +44 (0) 1223 850 900

Pod Group
Skype: amygarciarendle
US: +1 415 707 0500

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IoT For All
IoT For All
IoT For All is creating resources to enable companies of all sizes to leverage IoT. From technical deep-dives, to IoT ecosystem overviews, to evergreen resources, IoT For All is the best place to keep up with what's going on in IoT.
IoT For All is creating resources to enable companies of all sizes to leverage IoT. From technical deep-dives, to IoT ecosystem overviews, to evergreen resources, IoT For All is the best place to keep up with what's going on in IoT.