In this white paper, Jag Siva from Waylay explores how telcos can rethink their approach to digital transformation and automation.
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In this white paper, What Happened to Digital transformation in the Telecommunications Industry?, telco SME and EVP of Global Sales for Waylay Jag Siva provides telcos with a new digital transformation and automation strategy.
Digital transformation has been a strategic imperative in the telecommunications industry for the past 30 years. Through the decades, we have seen the urgency and need for transformation in the telecom industry. Transformation to migrate legacy data and systems. Transformation to support new technologies. Transformation to reduce costs and improve operations. Transformation to introduce operational agility, better customer experience, and so on.
But what has happened to all these initiatives? Why did they not materialize as intended or became a never-ending journey? It certainly is not from a lack of effort or desire.
Rather, long hold times with call centers, extended outages, inflexible networks, and poor customer experience are common complaints across companies, regardless of geography. Internet giants, data center players, and SD-WAN providers are all encroaching on both the traditional as well as the OTT areas that seemed so lucrative for carriers just a few years ago.
In recent years, we are again seeing increased focus and attention around digital transformation and automation. Again, while truly successful examples have been implemented, they are rare. While these types of initiatives appear to be in the DNA of the internet giants, carriers’ ambitions are hindered by their own massive inertia from within and from outside their organizations. The reality telcos have been extremely successful companies for many years. As such, it is very hard to look outside for a different operating and technology innovation model.
In this white paper, Jag Siva offers telcos a different approach to digital transformation and automation than the ones that have proven to not work. This approach includes:
- managing scope by modernizing from the top (customer) down
- leveraging legacy
- moving decisions and executions closer to experts
Learn more about this new digital transformation approach for the telecommunications industry by downloading the white paper!