6 Creative Uses of Virtual Reality That You've Never Heard Of

Guest Writer
Image Credit: Benjamin Torode | Getty Images

Virtual reality isn’t all about gaming, education, training, and health. Just in case you need some inspiration for your virtual reality project, we have listed six unusual yet creative uses of virtual reality that you might have never heard of. Without further ado, let’s go…

1. Virtual Reality for Big Data

We all have data, lots of data.

And it’s so complex. Yes, we have “standard” plots (e.g., bar charts, 2D scatter plots) to comprehend the data, however, these “standard” plots may hide crucial information that is visible only at the intersection of many dimensions. Thus, we need more powerful visualizations to understand the data.

That’s what virtual reality can do: It represents the data in a whole new way; in a 3D environment where you become immersed in your data. For example, take a look at this video by Virtualitics:

Just by watching the video, we know how big data in virtual reality can provide the ability to understand huge amounts of data in a shorter time. Moreover, it helps us find properties that were not anticipated and understand how data was collected.

2. Behind the Scenes of a Brand

In partnership with Visual Experience, Lomar, a clothing brand based in Saudi Arabia, brings fashion fans closer than ever to Behind the Scenes of Lomar. So, for the first time ever in fashion history, customers can tag along with Lomar at the factory, watching each step of the production in a 360-degree environment, as if they were there.

Thus, the customers can see every single detail of the process, knowing that each product of Lomar is crafted carefully with love, enhancing people’s trust and loyalty towards Lomar’s brand.

Behind the Scenes of Lomar was made by BeThere, the most artful VR/360 viewer in the market.

3. Stock Index Price in Virtual Reality

It’s nothing like you’ve seen before. Nasdaq, an American stock exchange, released a Nasdaq Index Rollercoaster. This shows how virtual reality could transform your data in a much, much better way.

4. Take a VR Field Trip to a Renewable Energy Park

In line with Saudi Vision 2030 to build up the sector of renewable energy, Mishkat, the Interactive Center for Atomic and Renewable Energy, launched BeThere: Renewable Energy, in partnership with Visual Experience. BeThere: Renewable Energy is a virtual reality merchandise. It includes the most artful 360/VR viewer and a VR application to learn about renewable energy in a form of game, mainly for students and kids.

5. Reducing Anxiety for Cancer Patients

Oncomfort was born out of the stress of watching families suffer through cancer, unable to reduce their pain and anxiety. In attempt to enhance treatment efficacy for cancer patients, OnComfort currently has five virtual reality-based applications. They include:

  • Aqua — an immersive experience focused on relaxation in an undersea environment.
  • AMO —an immersive experience focused on easing pain and anxiety based on clinical hypnosis techniques.
  • KIMO — an immersive experience focused on providing basic education to pediatric patients on how chemotherapy works.
  • Spacio — an immersive experience for pediatric patients aimed at inducing relaxation before having an MRI or a radiotherapy session.
  • Stella — an immersive experience aimed at inducing positive distraction during short pediatric procedures.

6. Virtual Reality Merchandise

Today’s marketing has used virtual reality for its marketing campaign, some in a form of virtual reality merchandise.

For example, Volvo launched a new marketing campaign with the release of Volvo Reality. It is a Volvo’s branded virtual reality merchandise a.k.a Viewer. With this merchandise, customers can do a test drive of the new Volvo series. Most importantly, this virtual reality marketing campaign has helped Volvo sell out the new Volvo series just two days after release.

Know any other creative or unusual uses of virtual reality? Let us know in the comments below!

Guest Writer
Guest Writer
Guest writers are IoT experts and enthusiasts interested in sharing their insights with the IoT industry through IoT For All.
Guest writers are IoT experts and enthusiasts interested in sharing their insights with the IoT industry through IoT For All.