How to Use AI to Boost Your Business Growth

Shane Barker
Illustration: © IoT For All

With the potential payoff you get from implementing artificial intelligence (AI), your business cannot afford to take a “wait and see” position. Implementing AI is crucial, especially if you want to remain competitive.

A 2019 study found that AI leaders see more significant revenue growth than those lagging behind in their AI efforts. According to the survey, 51 percent of the AI leaders experienced 20 percent or more in revenue growth than laggards, who only achieved 13 percent.

Another study found that the application of AI in marketing is widespread. Most of them leverage it for personalization, recommendations, customer interactions, and generating excellent results.

The question is: Do you want to be among the leaders or laggards? Secondly, what’s in store for you if you adopt AI? Well, for one, you can stay ahead of the curve.

Leveraging AI makes it easier to communicate with your target audience, nurture leads, and increase revenue. It offers you numerous opportunities to grow your business.

Ready to learn how? This article will expound on the various ways you can leverage AI to grow your business.

AI for Business: Strategies to Boost Growth

In today’s fast-changing economy, AI is dramatically changing how businesses, both big and small, operate. It’s therefore important to evaluate and figure out how you can use AI in business to stand out.

Here are a few AI use cases you need to start implementing if you want your business to grow.

Boost Search Visibility

Search engines like Google use AI-powered algorithms to optimize results for users. Their algorithm leverages user data about which sites they spend time on, their search history, and how they search for information to decide on the order of results.

Google also uses data from voice search devices like Siri to present results.

How can you leverage this?

If you understand your user’s intent and use keywords and phrases they use while performing voice searches or when typing searches, you can increase the chances of driving more traffic to your site.

How can you do this?

Segment your content topics depending on your customer’s purchase journey and develop content around it. Provide answers to all questions they may ask, either through keying in the problem or through voice searches.

But don’t overstuff in keywords.

Instead, focus on offering the best experience through high-quality content that actually answers their questions. Write naturally while focusing on search intent and the buyer’s journey.

Boost Content Marketing Results

Manually creating content can be tedious and requires a lot of effort and time from different teams to make it work.

What’s more?

The demand for hyper-personalized content continues to grow. To remain competitive, a marketer needs to create customized, high-quality content that the reader will enjoy reading and sharing.

How can you do that using AI?

Leveraging AI-powered solutions can help you:

  • Use content performance data to optimize your content strategies.
  • Personalize content based on the audience’s challenges, thought processes, and preferences.
  • Audit your content’s performance and discover which content drives better leads and engagement.
  • Discover content ideas that can drive traffic, engagement, and conversions.
  • Proofread content for errors, spelling mistakes, grammar, paragraph density, etc.
  • Track consumer preferences and behavior to create hyper-personalized content specific to each user.

By using AI, you can spend time creating content that delivers excellent results.

Boost Conversions

Want to turn your website traffic into conversions?

You need to create powerful landing pages that can catch the visitor’s attention and move them down the sales funnel. Your landing pages should keep visitors entertained so that they can learn more about your offers, helping you to convert them into buying customers.

You only have a few minutes from when a visitor lands on your page to convince them to stay longer. If their first impression is poor, they will exit your site in no time.

How can you keep them engaged?

Cue in AI.

With AI-powered solutions, you can:

  • Optimize your website design and create landing pages that drive conversions.
  • Use image recognition technology to select images based on behavior and sentimentality.
  • Customize landing pages based on users’ previous behaviors and browsing habits.
  • Predict future actions, enabling you to anticipate customer pain points and optimize your campaigns to drive maximum conversions in the form of sales.

It’s Time to Grow Your Business with AI

The success and growth of your business depend on how you make your customers feel. In most cases, it determines whether they will complete a purchase or not.

When you make them feel valuable, unique, and satisfied, you increase their chances of buying from you and becoming loyal customers.

That’s why you need AI-powered solutions to better understand the needs of your potential buyers and eliminate guesswork. Using AI can help you improve customer experiences, drive more traffic to your site, nurture leads, and boost conversions.

Author
Shane Barker
Shane Barker
Digital Marketing Consultant
Digital Marketing Consultant