How to Use AI for Quality Hires in the UK's Cooling Job Market
- Last Updated: November 10, 2025
Dmytro Spilka
- Last Updated: November 10, 2025



This year, the unemployment rate increased to 4.5%, yet the number of employers expecting to hire more staff in the next three months had fallen to a record low. This is leaving many in a desperate situation, as they are unable to find work in their field.
From a business perspective, the hiring process has become overwhelming. With so many applications flooding in, many of them irrelevant to the job role itself, recruitment has become an incredibly time-consuming process that recruiters simply do not have the resources to handle.
Artificial intelligence (AI) has transformed traditional recruitment processes over recent years, and this trend is expected to continue. HR software with AI functionalities is becoming a game-changer for recruiters, not only saving them time but improving the quality of their hires.
With so many AI tools available nowadays, recruiters can leverage the technology to their advantage and improve the quality of their hiring processes.
Here are some of the main ways AI can be used to source new talent.
With the job market so competitive, many companies find themselves facing hundreds, or even thousands, of applications to get through.
There are AI tools available that can analyse a vast number of applications in as little as seconds, shortlisting candidates based on their suitability for the role. By scanning for keywords and skills that are relevant to the job description, the top candidates are then presented to the employer so they can look through what are considered to be the best applications.
Although keyword matching tools have been around for some time, AI tools are more advanced in the way that they are able to understand context, avoiding shortlisting candidates who have used keyword-stuffing techniques in an attempt to fit the ideal candidate persona.
For employers who are looking to fill unique roles that require specific specialisms, often posting a job online is not enough. Many of the best candidates are not actively looking on job boards, so if a recruiter wants to get their attention, they need to reach out directly.
There are various recruitment tools that use AI to find potential candidates who fit their unique criteria. By scanning the web and LinkedIn profiles, they can create a list of local prospects, which recruiters can use to get in touch and see if they are interested in new opportunities.
Bias is a major problem in recruitment, and many recruiters don’t even realize they contribute to it.
AI can help create a fairer landscape by allowing recruiters to select candidates based purely on their suitability for the role. It removes information such as the candidate’s name, date of birth, gender, and address, so unconscious bias is not able to creep in.
Embedding these AI tools into recruitment practices not only creates a fairer landscape for candidates but also helps businesses create more diverse teams with a wider range of talent.
Interviews are a huge consumer of time for recruiters. The process of selecting candidates, arranging interviews, and carrying out various stages quickly eats into company time and can lead to rushed decisions.
Nowadays, AI-powered interviews are becoming a popular choice for businesses when carrying out the first stage of interviews. The candidates will receive a web link that takes them to an online platform that records their responses to a range of preset questions. Since it can be carried out from the comfort of their own home and at a time that suits their schedule, it is a more convenient option for both parties.
From the perspective of the recruiter, being able to access the video responses of the top candidates means they can get a good understanding of each applicant and shortlist those they wish to invite to the next stage of the process.
As the UK job market becomes tougher and tougher, employers are having to quickly adapt their approach. The traditional processes that once worked well are now becoming impossible to keep on top of, as the number of job applications that come in is unmanageable.
By onboarding new HR software, which includes various AI features, recruiters are able to better manage the process and ensure they find the top talent.
From screening hundreds of applications in seconds to carrying out the first round of interviews using AI technology, not only does the process save hours of time, but it also means a business can make smarter hiring decisions.
The Most Comprehensive IoT Newsletter for Enterprises
Showcasing the highest-quality content, resources, news, and insights from the world of the Internet of Things. Subscribe to remain informed and up-to-date.
New Podcast Episode

Related Articles