Can AI In Web Design Improve Customer Experience?

Pratip Biswas
Illustration: © IoT For All

Artificial Intelligence (AI) and Customer Experience (CX) are both quite popular in the business industry today. While one promises the exponential possibility of growth and modernization, the other denotes the importance of customers in business growth.

And somehow, AI has proven to be quite useful in the improvements of CX so far. The specific scenario we are going to focus on in this article is the application of AI-based web design and how it is helping the industry leaders to improve customer experience. So let’s begin the discussion without any delay!

AI In Design Recap

The use of AI in web design is not exactly a recent development, and yet it is one that has created quite a stir. Everyone has varying opinions on “how to use AI in web design” and its applications. While some deem it to be absolutely wonderful and humanity’s next step towards creating machine consciousness, others think it is a terrible idea since design and art are only human domain. Regardless of this argument, AI in web design has come a long way and even got its own name, that’s artificial design intelligence (ADI).

Now, if you are imagining a little robot sitting on a computer and designing a website when you hear ADI, you are not exactly right. It’s more like a combination of web design and artificial intelligence that can create sites and templates without any human aid. The software sifts through market data and design trends to find the most popular trends and integrates them within the website design according to the listed requirements.

We can go deeper into AI strategy in design and what it means for the designers and how it is affecting the design world. But, we have a more interesting question to answer here, and that is, how can someone use ADI to improve upon the customer experience of a site? So without digressing, let us get into the main topic of ADI effects in CX improvements.

ADI & CX: An Unlikely Pair 

If you have not made the connection yet, don’t worry, a lot of people out there have not. The digital solution world is spread so far and wide that you can always find the connection between one branch and the other. You just have to look closely enough. 

As for AI customer experience, it is nothing special. We have talked about how important CX is in business growth and how it is affected by the digital transformation throughout industries. And ADI is only a part of those digital efforts. So let’s see how ADI integration can help businesses improve CX. 

Faster Design & Demand Fulfillment

Improving and enhancing the CX roadmap involves fulfilling consumer demands. Whether it is the demand for a dark interface on the site or better navigation, in order to enhance the experience, you have to deliver on those demands. 

However, design and development is not exactly a ‘10-minute-job’. It takes months to actually jot down the client requirements, solve discrepancies between those requirements and market trends, and then design a viable website, which needs client approval before going into development. It takes months to create and launch a website and as soon as it is launched, customers will come at you with new demands. 

Sounds overwhelming, doesn’t it?

And that’s where the use of AI in customer experience improvement comes in. The ADI design technology used by popular web design agencies across New York applies machine learning to recognize the client requirements and matches them with the existing market trends, helping the designers to create a design faster. And the sooner the design is done, it can go into development. Machine learning tech keeps both the client needs, market requirements, and customer demand in consideration while designing, so it becomes easy to harmonize between the three and fulfill the demands of the customers at a faster rate. 

Proper Utilization of Data

Where there is AI, there is data. Using the vast amounts of data generated by us on a daily basis, AI tech is doing wonders. And needless to say, ADI too is making use of data to create stunning web designs that bring real value. 

It’s also obvious that one has to keep an eye on the data to create perfect customer experience web design. It is not easy giving the people what they want, and what better way to know what the users want unless we examine the data they are generating? However, analyzing data sets can be quite a daunting task with lots of room for human error. And that’s where ADI wins again. 

The AI strategy of generating a design by ADI includes an analysis process that sorts through the target demographic data. It pulls out core insight and generates the design, helping the companies to create a site that is all about the users, resulting in improved CX.

UX Improvement

UX improvements on a website is an important part of CX management strategy. Just having a functional site is not enough anymore, it needs to be good looking too. And here you will find ADI helping you out without even asking.

A CX maturity model follows the four major UX components – value, desirability, usability, and adaptability. And while generating a template, ADI keeps all the four elements in check and creates an interface that’s not only amazing to look at, but introduces value to both the customer’s experience and the business operation. 

Personalizing Content

Content personalization is an amazing way of improving the platform and establishing the organization as a CX leader in the market. And who else is better at doing that than machine learning? eCommerce and other websites are already using ML in order to personalize suggestions to the users when they are surfing the web. And ADI can help businesses to capitalize on this feature even more. 

Based on the data collected by machine learning software, the AI-based web design framework can examine the online behavior of a specific target demographic and personalize the content to fit specialized needs, preferences, and requirements. This tailored approach helps the businesses to connect well with their audience and make life long relationships with them.

Integrating New Tech in Design

New technologies are emerging on a daily basis, and it is important to integrate the more important ones within the design of the web, not for the sake of modernization, but for the sake of enhancing the CX management strategy. 

And that’s where once again we need AI strategy. Integrating technologies such as voice search, chatbot, and subtitle generation for videos, AI in design has proven that including newer technologies within the web design sphere is going to do wonders for the improvement of business websites. 

Wrapping up

There’s a lot of argument on whether the combination of web design and artificial intelligence is actually healthy or not. And of course, keeping in mind the matter of designers, it can be a little sinister to think that one day AI will take away jobs. But thankfully, AI in web design is not yet that advanced. In the meantime, the integration of AI in design is proving to be quite healthy for CX improvements. So in the future, we are expecting almost all the industry sectors to take advantage of this technology to grow their business.

Pratip Biswas
Pratip Biswas
Pratip Biswas is the Founder and CEO of Unified Infotech, a New York-based web design company that has been featured in Deloitte Fast 500 | Fastest growing tech companies ...
Pratip Biswas is the Founder and CEO of Unified Infotech, a New York-based web design company that has been featured in Deloitte Fast 500 | Fastest growing tech companies ...