In this exclusive news interview, IoT For All Podcast Host Ryan Chacon (check out a related episode) sat down with Digital Matter’s Shay Kettner and Helium’s Jacob Swinn to discuss their State of IoT Asset Tracking report. The report covers insights into asset tracking demand and some of the major barriers to implementation, based on nearly 2600 survey respondents, with questions centered around end-user concerns and real-life use cases for asset tracking.
In the interview, Shay and Jacob discuss how the report was conducted and who the report most benefits in the IoT industry, as well as some of the major takeaways and findings. Speaking to the asset tracking space at a higher scale, Shay and Jacob also talk about their experience promoting the adoption of IoT, the role small companies play in the asset tracking space, and what technologies and contributing factors are really driving IoT adoption in the space.
Shay Kettner currently serves as Global Marketing Director at Digital Matter. She’s skilled in creating integrated marketing programs for brand development and lead generation, with extensive experience in IoT, technical product and SaaS marketing, brand development and management, and corporate communications.
Jacob Swinn is a former English teacher and serves as Product Marketing Manager for Helium. At Helium, his focus is on helping businesses and people make a positive impact on the world through the world’s first peer-to-peer wireless network.