Smart retail floor management uses IoT-enabled sensors, like occupancy sensors and cameras, to track the location and performance of retail crew in order to identify inefficiencies, improve overall staff performance, increase retail floor efficiency and ensure a frictionless experience for customers in brick-and-mortar stores.
The increasing popularity of eCommerce stores has changed the expectations of consumers in brick-and-mortar retail stores. As eCommerce stores offer more customized experiences, consumers bring those heightened expectations back to retail spaces.
73 percent of consumers say that good customer experiences encourage them to spend more money than they intended to and 57 percent said that they would be willing to spend more on a product or service if they knew it would come with excellent customer experience. Although brick-and-mortar retail stores don’t have access to personalized customer data, like browsing history and previous engagement with ads, they’re still on the hook to deliver highly efficient, positive experiences to consumers. Smart retail floor management solutions let retail stores
Smart retail floor management solutions allow companies to monitor the performance of customer service staff including the amount of time it takes for a customer inquiry to be resolved, traffic patterns in the store, and insights to adjust schedules and ensure that there is always enough staff on-site.